/* ==========================================================================
   José & Luka — sistema de diseño v2
   Editorial · cream + ink + amarillo · Archivo (variable, con eje de anchura)
   + IBM Plex Mono. Fuentes autoalojadas (sin peticiones a terceros).
   ========================================================================== */

@font-face {
  font-family: 'Archivo';
  src: url('../fonts/archivo-var.woff2') format('woff2-variations'), url('../fonts/archivo-var.woff2') format('woff2');
  font-weight: 100 900; font-stretch: 62% 125%; font-style: normal; font-display: swap;
}
@font-face {
  font-family: 'Archivo';
  src: url('../fonts/archivo-var-italic.woff2') format('woff2-variations'), url('../fonts/archivo-var-italic.woff2') format('woff2');
  font-weight: 100 900; font-stretch: 62% 125%; font-style: italic; font-display: swap;
}
@font-face { font-family: 'IBM Plex Mono'; src: url('../fonts/plex-mono-400.woff2') format('woff2'); font-weight: 400; font-display: swap; }
@font-face { font-family: 'IBM Plex Mono'; src: url('../fonts/plex-mono-500.woff2') format('woff2'); font-weight: 500; font-display: swap; }
@font-face { font-family: 'IBM Plex Mono'; src: url('../fonts/plex-mono-600.woff2') format('woff2'); font-weight: 600; font-display: swap; }

:root {
  --bg: #FBFBF7;
  --bg-soft: #F2F1EA;
  --surface-2: #E9E8DF;
  --ink: #0E0E0E;
  --ink-2: #161614;
  --ink-3: #1f1f1c;
  --text: #0E0E0E;
  --text-muted: #4a4a46;
  --text-faint: #75756f;
  --yellow: #FFFE55;
  --yellow-deep: #F3F200;
  --yellow-soft: rgba(255, 254, 85, .38);
  --line: rgba(14, 14, 14, .12);
  --line-strong: rgba(14, 14, 14, .24);
  --line-inv: rgba(251, 251, 247, .14);
  --cream-70: rgba(251, 251, 247, .72);
  --cream-50: rgba(251, 251, 247, .52);

  --sans: 'Archivo', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;
  --mono: 'IBM Plex Mono', ui-monospace, 'SFMono-Regular', Menlo, monospace;

  --container: 1440px;
  --gutter: clamp(20px, 4.4vw, 64px);
  --section: clamp(96px, 12vw, 180px);

  --title-weight: 600;
  --title-stretch: 112%;
  --title-tracking: -.035em;

  --ease: cubic-bezier(.16, 1, .3, 1);
  --ease-io: cubic-bezier(.65, 0, .35, 1);
}

/* ---------- reset ---------- */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 90px; }
body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}
img, video, svg { display: block; max-width: 100%; }
img, video { height: auto; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
input, textarea, select { font: inherit; color: inherit; }
::selection { background: var(--yellow); color: var(--ink); }
:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; border-radius: 2px; }
.on-ink :focus-visible, .section--ink :focus-visible, .site-footer :focus-visible { outline-color: var(--yellow); }

.skip-link {
  position: fixed; top: 12px; left: 12px; z-index: 9999;
  background: var(--yellow); color: var(--ink); padding: 12px 18px;
  font: 500 .8rem/1 var(--mono); text-transform: uppercase; letter-spacing: .06em;
  transform: translateY(-150%); transition: transform .3s var(--ease);
}
.skip-link:focus { transform: translateY(0); }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* ---------- page transitions (cross-document View Transitions) ---------- */
@view-transition { navigation: auto; }
::view-transition-old(root) { animation: vt-out .45s var(--ease-io) both; }
::view-transition-new(root) { animation: vt-in .6s var(--ease) both; }
@keyframes vt-out { to { opacity: 0; transform: translateY(-24px); } }
@keyframes vt-in { from { opacity: 0; transform: translateY(32px); } }
.site-header { view-transition-name: header; }

/* ---------- grain ---------- */
.grain {
  pointer-events: none; position: fixed; inset: -50%; z-index: 9000; opacity: .05;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .9 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation: grain 1.2s steps(6) infinite;
}
@keyframes grain {
  0%,100% { transform: translate(0,0); } 20% { transform: translate(-3%,2%); } 40% { transform: translate(2%,-3%); }
  60% { transform: translate(-2%,-1%); } 80% { transform: translate(3%,3%); }
}

/* ---------- layout ---------- */
.container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
section { position: relative; }
.section { padding-block: var(--section); }
.section--ink { background: var(--ink); color: var(--bg); }
.section--soft { background: var(--bg-soft); }
.rule { border-top: 1px solid var(--line); }

/* ---------- type ---------- */
/* Títulos: un solo estilo en todo el sitio (Archivo 600, anchura 112 %). */
h1, h2, h3, h4, .title-style {
  font-family: var(--sans);
  font-weight: var(--title-weight);
  font-stretch: var(--title-stretch);
  letter-spacing: var(--title-tracking);
  line-height: 1.02;
  text-wrap: balance;
}
.display { line-height: .98; }
h1 { font-size: clamp(2.6rem, 7.2vw, 7rem); }
h2 { font-size: clamp(2.1rem, 5vw, 4.6rem); }
h3 { font-size: clamp(1.25rem, 1.9vw, 1.6rem); line-height: 1.12; }

/* Palabras destacadas en titulares: fosforito amarillo que cubre la palabra entera (se pasa al aparecer). */
:is(h1, h2, h3) em {
  font-style: normal; font-weight: inherit; font-stretch: inherit; letter-spacing: inherit; color: inherit;
  background: linear-gradient(var(--yellow), var(--yellow)) no-repeat 0 55% / 0% 1.02em;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
  padding: 0 .08em; margin: 0 -.04em;
  transition: background-size 1s var(--ease) .55s;
}
:is(h1, h2, h3):not(.split) em, :is(h1, h2, h3).split.is-in em { background-size: 100% 1.02em; }
/* Sobre fondo negro el texto destacado pasa a negro para leerse sobre el amarillo */
:is(.section--ink, .agency, .case--video) :is(h1, h2, h3) em { color: var(--ink); transition-delay: .15s; }
/* Sobre la banda amarilla no se destaca nada */
.cta-band :is(h1, h2, h3) em { background: none; padding: 0; margin: 0; }
p { text-wrap: pretty; }

.eyebrow {
  font: 500 .74rem/1.2 var(--mono);
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--text-faint);
  display: inline-flex; align-items: center; gap: 12px;
}
.eyebrow::before { content: ''; width: 8px; height: 8px; background: var(--yellow-deep); border-radius: 50%; box-shadow: 0 0 0 1px rgba(14,14,14,.08); }
.section--ink .eyebrow { color: var(--cream-50); }
.eyebrow--plain::before { display: none; }

.lede { font-size: clamp(1.08rem, 1.45vw, 1.32rem); line-height: 1.5; color: var(--text-muted); max-width: 50ch; }
.section--ink .lede { color: var(--cream-70); }
.mono { font-family: var(--mono); }
.muted { color: var(--text-muted); }

.tag {
  display: inline-flex; align-items: center;
  font: 500 .68rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase;
  padding: 7px 10px; border: 1px solid var(--line-strong); border-radius: 2px; color: var(--text-muted);
  white-space: nowrap;
}
.section--ink .tag { border-color: var(--line-inv); color: var(--cream-70); }

/* highlight marker */
.mark { background: linear-gradient(transparent 58%, var(--yellow) 58%, var(--yellow) 92%, transparent 92%); padding: 0 .08em; }

/* ---------- buttons ---------- */
.btn {
  --bg-b: var(--ink); --fg-b: var(--bg);
  position: relative; isolation: isolate; overflow: hidden;
  display: inline-flex; align-items: center; gap: 14px;
  padding: 18px 26px; border-radius: 2px;
  font: 500 .78rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase;
  background: var(--bg-b); color: var(--fg-b);
  border: 1px solid var(--bg-b);
  transition: color .45s var(--ease), border-color .45s var(--ease), transform .45s var(--ease);
  white-space: nowrap;
}
.btn::before {
  content: ''; position: absolute; inset: 0; z-index: -1;
  background: var(--yellow);
  transform: translateY(101%); transition: transform .5s var(--ease);
}
.btn:hover::before, .btn:focus-visible::before { transform: translateY(0); }
.btn:hover, .btn:focus-visible { color: var(--ink); border-color: var(--yellow); }
.btn .arrow { width: 16px; height: 16px; flex: none; transition: transform .45s var(--ease); }
.btn:hover .arrow { transform: translateX(5px); }
.btn--ghost { --bg-b: transparent; --fg-b: var(--ink); border-color: var(--line-strong); }
.btn--yellow { --bg-b: var(--yellow); --fg-b: var(--ink); }
.btn--yellow::before { background: var(--bg); }
.btn--yellow:hover { border-color: var(--bg); }
.section--ink .btn--ghost, .on-ink .btn--ghost { --fg-b: var(--bg); border-color: var(--line-inv); }
.btn--sm { padding: 13px 18px; font-size: .72rem; }

/* Enlace subrayado: al pasar el cursor, el fosforito amarillo lo cubre (mismo gesto que en los titulares) */
.link-u { position: relative; isolation: isolate; display: inline-flex; align-items: center; gap: 8px; font: 500 .78rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; padding: 4px 4px 6px; margin: -4px -4px 0; transition: color .3s; }
.link-u::after { content: ''; position: absolute; left: 4px; right: 4px; bottom: 0; height: 1px; background: currentColor; }
.link-u::before { content: ''; position: absolute; inset: 0; z-index: -1; background: var(--yellow); transform: scaleX(0); transform-origin: left; transition: transform .5s var(--ease); }
.link-u:hover, .link-u:focus-visible { color: var(--ink); }
.link-u:hover::before, .link-u:focus-visible::before { transform: scaleX(1); }
.link-u .arrow { width: 14px; height: 14px; transition: transform .45s var(--ease); }
.link-u:hover .arrow { transform: translateX(4px); }

/* ---------- header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto; z-index: 800;
  padding: 18px 0;
  transition: transform .5s var(--ease), background .4s, border-color .4s, padding .4s var(--ease);
  border-bottom: 1px solid transparent;
}
.site-header.is-scrolled { background: rgba(251, 251, 247, .82); backdrop-filter: blur(16px) saturate(1.4); -webkit-backdrop-filter: blur(16px) saturate(1.4); border-color: var(--line); padding: 12px 0; }
.site-header.is-hidden { transform: translateY(-100%); }
.site-header .container { display: flex; align-items: center; justify-content: space-between; gap: 20px; }
/* Logo: Neue Haas Display convertida a trazos (assets/img/logo.svg) */
.logo { display: inline-flex; align-items: center; color: var(--ink); z-index: 2; transition: opacity .3s; }
.logo:hover { opacity: .7; }
.wordmark { display: block; height: 20px; width: auto; aspect-ratio: 525 / 75; }

.nav { display: flex; align-items: center; gap: 4px; }
.nav a {
  position: relative; font: 500 .74rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase;
  padding: 11px 14px; color: var(--text-muted); border-radius: 2px; transition: color .3s;
}
.nav a::after { content: ''; position: absolute; left: 14px; right: 14px; bottom: 5px; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .45s var(--ease); }
.nav a:hover { color: var(--ink); }
.nav a:hover::after, .nav a[aria-current="page"]::after { transform: scaleX(1); }
.nav a[aria-current="page"] { color: var(--ink); }
.nav-right { display: flex; align-items: center; gap: 14px; }
.status-dot { display: inline-flex; align-items: center; gap: 8px; font: 500 .68rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--text-muted); }
.status-dot::before { content: ''; width: 7px; height: 7px; border-radius: 50%; background: #2bd46b; box-shadow: 0 0 0 0 rgba(43,212,107,.6); animation: pulse 2.2s infinite; }
@keyframes pulse { 70% { box-shadow: 0 0 0 8px rgba(43,212,107,0); } 100% { box-shadow: 0 0 0 0 rgba(43,212,107,0); } }

.nav-toggle { display: none; width: 46px; height: 46px; border-radius: 50%; border: 1px solid var(--line-strong); place-items: center; z-index: 2; background: var(--bg); }
.nav-toggle span { position: relative; width: 16px; height: 1.5px; background: var(--ink); transition: background .3s; }
.nav-toggle span::before, .nav-toggle span::after { content: ''; position: absolute; left: 0; width: 16px; height: 1.5px; background: var(--ink); transition: transform .45s var(--ease); }
.nav-toggle span::before { top: -5px; } .nav-toggle span::after { top: 5px; }
body.nav-open .nav-toggle span { background: transparent; }
body.nav-open .nav-toggle span::before { transform: translateY(5px) rotate(45deg); }
body.nav-open .nav-toggle span::after { transform: translateY(-5px) rotate(-45deg); }

@media (max-width: 920px) {
  .nav-toggle { display: grid; }
  .nav-right .btn, .nav-right .status-dot { display: none; }
  .nav {
    position: fixed; inset: 0; height: 100dvh; background: var(--ink);
    flex-direction: column; align-items: flex-start; justify-content: center; gap: 0;
    padding: 90px var(--gutter) 40px;
    clip-path: inset(0 0 100% 0); transition: clip-path .7s var(--ease-io); visibility: hidden;
  }
  body.nav-open .nav { clip-path: inset(0 0 0 0); visibility: visible; }
  body.nav-open .logo { color: var(--bg); }
  body.nav-open .site-header { background: transparent; border-color: transparent; backdrop-filter: none; }
  .nav a { font: var(--title-weight) clamp(2.4rem, 11vw, 4rem)/1.05 var(--sans); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); text-transform: none; color: var(--bg); padding: 8px 0; }
  .nav a::after { display: none; }
  .nav a[aria-current="page"] { color: var(--yellow); }
  .nav .nav-mobile-cta { margin-top: 32px; font: 500 .8rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--yellow); }
}
@media (min-width: 921px) { .nav .nav-mobile-cta { display: none; } }

/* ---------- reveal / motion ---------- */
.js [data-reveal] { opacity: 0; transform: translateY(32px); transition: opacity 1s var(--ease), transform 1s var(--ease); transition-delay: var(--d, 0ms); }
.js [data-reveal].is-in { opacity: 1; transform: none; }
.js [data-reveal="clip"] { opacity: 1; transform: none; clip-path: inset(0 0 100% 0); transition: clip-path 1.2s var(--ease-io); }
.js [data-reveal="clip"].is-in { clip-path: inset(0 0 0 0); }
.js [data-reveal="scale"] { opacity: 1; transform: none; clip-path: inset(12% 8% 12% 8%); transition: clip-path 1.4s var(--ease-io); }
.js [data-reveal="scale"].is-in { clip-path: inset(0 0 0 0); }
.js [data-reveal="scale"] img, .js [data-reveal="scale"] video { transform: scale(1.18); transition: transform 1.6s var(--ease-io); }
.js [data-reveal="scale"].is-in img, .js [data-reveal="scale"].is-in video { transform: scale(1); }

/* split words (text stays in the DOM; JS only wraps it) */
.split .w { display: inline-block; overflow: clip; vertical-align: top; padding: 0 .08em .1em 0; margin: 0 -.08em -.1em 0; }
.split .w > span { display: inline-block; transform: translateY(105%); transition: transform 1.1s var(--ease); transition-delay: calc(var(--i) * 45ms + var(--d, 0ms)); }
.split.is-in .w > span { transform: none; }

/* ---------- cursor (desktop only) ---------- */
.cursor { position: fixed; left: 0; top: 0; z-index: 9500; pointer-events: none; display: none; }
.has-cursor .cursor { display: block; }
.cursor-dot {
  width: 10px; height: 10px; margin: -5px 0 0 -5px; border-radius: 50%; background: var(--ink);
  display: grid; place-items: center;
  transition: width .45s var(--ease), height .45s var(--ease), margin .45s var(--ease), background .3s;
  mix-blend-mode: normal;
}
.cursor-label { font: 600 .66rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--ink); opacity: 0; transition: opacity .25s; white-space: nowrap; }
.cursor.is-link .cursor-dot { width: 44px; height: 44px; margin: -22px 0 0 -22px; background: var(--yellow); mix-blend-mode: multiply; }
.cursor.is-view .cursor-dot { width: 92px; height: 92px; margin: -46px 0 0 -46px; background: var(--yellow); }
.cursor.is-view .cursor-label { opacity: 1; }
.cursor.is-ink .cursor-dot { background: var(--bg); }
.cursor.is-hidden .cursor-dot { width: 0; height: 0; margin: 0; }
.has-cursor, .has-cursor a, .has-cursor button, .has-cursor [data-cursor] { cursor: none; }
.has-cursor input, .has-cursor textarea, .has-cursor select { cursor: auto; }

/* ==========================================================================
   HOME
   ========================================================================== */

/* ---------- hero ---------- */
.hero { padding: clamp(110px, 10vw, 140px) 0 clamp(36px, 4vw, 56px); min-height: 100svh; display: flex; flex-direction: column; }
.hero-top { display: flex; justify-content: space-between; align-items: center; gap: 20px; flex-wrap: wrap; margin-bottom: clamp(24px, 3vw, 36px); }
/* Servicios bajo el titular: mismo estilo que el eyebrow, separados por puntos negros */
.hero-services { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 10px; margin-top: clamp(22px, 2.6vw, 34px); font: 500 .74rem/1.2 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--text-faint); }
.hero-services li { display: inline-flex; align-items: center; gap: 10px; }
.hero-services li + li::before { content: '·'; color: var(--ink); font-weight: 600; }
.hero h1 { font-size: clamp(2.5rem, 6.3vw, 6.9rem); max-width: 18ch; }
.hero-bottom {
  margin-top: auto; padding-top: clamp(28px, 3.5vw, 48px);
  display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: clamp(24px, 4vw, 64px); align-items: end;
}
.hero-bottom .lede { max-width: 42ch; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-actions .btn small { font-size: .62rem; opacity: .6; letter-spacing: .1em; }
.chip { display: inline-flex; align-items: center; gap: 6px; padding: 6px 8px; border-radius: 2px; background: rgba(14,14,14,.72); backdrop-filter: blur(8px); color: var(--bg); font: 500 .6rem/1.1 var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.chip b { color: var(--yellow); font-weight: 600; }
.geo-line { margin-top: 18px; font-size: .92rem; color: var(--text-faint); max-width: 60ch; }
@media (max-width: 1000px) { .hero-bottom { grid-template-columns: 1fr; } }
@media (max-width: 560px) {
  .hero { min-height: auto; }
  .hero-bottom { grid-template-columns: 1fr; }
  .hero-actions .btn { width: 100%; justify-content: space-between; }
}

/* ---------- hero media band (image under hero) ---------- */
/* Imagen a sangre: ocupa todo el ancho, recortada en cover (sin deformar) */
.media-band { padding: 0; }
.media-band .frame { width: 100%; aspect-ratio: 16/7; border-radius: 0; }
.media-band .frame img { object-fit: cover; object-position: center; }
@media (max-width: 700px) { .media-band .frame { aspect-ratio: 4/3; } }

.frame { position: relative; overflow: hidden; border-radius: 4px; background: var(--surface-2); }
.frame img, .frame video { width: 100%; height: 100%; object-fit: cover; }
.frame--hover img { transition: transform 1.1s var(--ease); }
.frame--hover:hover img { transform: scale(1.05); }
.parallax img { will-change: transform; }

/* ---------- proof band (ink) ---------- */
.proof { padding-block: clamp(80px, 10vw, 150px); overflow: hidden; }
.proof-grid { display: grid; grid-template-columns: 1fr 1fr 1.1fr; gap: 0; border-top: 1px solid var(--line-inv); }
.stat { padding: clamp(28px, 4vw, 52px) clamp(0px, 2vw, 32px) clamp(28px, 4vw, 52px) 0; border-right: 1px solid var(--line-inv); }
.stat + .stat { padding-left: clamp(20px, 3vw, 44px); }
.stat-num { display: block; font-size: clamp(3.6rem, 9vw, 9rem); font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); line-height: .9; color: var(--yellow); font-variant-numeric: tabular-nums; }
.stat-label { display: block; margin-top: 18px; font: 500 .74rem/1.4 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--cream-70); max-width: 26ch; }
.proof-quote { padding: clamp(28px, 4vw, 52px) 0 clamp(28px, 4vw, 52px) clamp(20px, 3vw, 44px); display: flex; flex-direction: column; justify-content: space-between; gap: 28px; }
.proof-quote p { font-size: clamp(1.3rem, 2.2vw, 2rem); line-height: 1.15;  font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); }
@media (max-width: 900px) {
  .proof-grid { grid-template-columns: 1fr 1fr; }
  .proof-quote { grid-column: 1 / -1; padding-left: 0; border-top: 1px solid var(--line-inv); }
  .stat:nth-child(2) { border-right: 0; }
}
@media (max-width: 520px) {
  .proof-grid { grid-template-columns: 1fr; }
  .stat { border-right: 0; border-bottom: 1px solid var(--line-inv); padding-left: 0 !important; }
}


/* ---------- section head ---------- */
.head { display: grid; grid-template-columns: 1fr auto; gap: 28px 48px; align-items: end; margin-bottom: clamp(44px, 6vw, 84px); }
.head h2 { margin-top: 20px; max-width: 16ch; }
.head .lede { max-width: 40ch; }
.head--split { grid-template-columns: 1.2fr 1fr; }
@media (max-width: 820px) { .head, .head--split { grid-template-columns: 1fr; } }

/* ---------- services bento ---------- */
.bento { display: grid; grid-template-columns: repeat(12, 1fr); grid-auto-rows: minmax(240px, auto); gap: 14px; }
.cell {
  position: relative; overflow: hidden; isolation: isolate;
  border: 1px solid var(--line); border-radius: 6px; background: var(--bg);
  padding: clamp(24px, 2.6vw, 38px);
  display: flex; flex-direction: column; justify-content: space-between; gap: 28px;
  transition: border-color .5s var(--ease), transform .8s var(--ease);
}
.cell::before { content: ''; position: absolute; inset: 0; z-index: -1; background: var(--yellow); transform: translateY(101%); transition: transform .7s var(--ease); }
.cell:hover::before { transform: none; }
.cell:hover { border-color: var(--yellow); }
.cell-top { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; }
.cell-num { font: 500 .78rem/1 var(--mono); color: var(--text-faint); }
.cell h3 { font-size: clamp(1.5rem, 2.4vw, 2.2rem); margin-bottom: 12px; }
.cell p { color: var(--text-muted); max-width: 44ch; }
.cell ul { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 18px; }
.cell--video { grid-column: span 7; grid-row: span 2; background: var(--ink); color: var(--bg); border-color: var(--ink); padding: 0; }
.cell--video::before { display: none; }
.cell--video .cell-media { position: absolute; inset: 0; z-index: -1; }
.cell--video .cell-media video, .cell--video .cell-media img { width: 100%; height: 100%; object-fit: cover; opacity: .55; transition: opacity .8s var(--ease), transform 1.4s var(--ease); }
.cell--video:hover .cell-media video { opacity: .8; transform: scale(1.03); }
.cell--video .cell-media::after { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(14,14,14,.2) 0%, rgba(14,14,14,.1) 40%, rgba(14,14,14,.92) 100%); }
.cell--video .cell-inner { padding: clamp(24px, 3vw, 44px); display: flex; flex-direction: column; justify-content: space-between; height: 100%; gap: 28px; }
.cell--video h3 { font-size: clamp(2rem, 4vw, 3.8rem); line-height: .98; }
.cell--video p { color: var(--cream-70); }
.cell--video .cell-num { color: var(--cream-50); }
.cell--video .tag { border-color: var(--line-inv); color: var(--cream-70); }
.cell-badge { display: inline-flex; align-items: center; gap: 8px; background: var(--yellow); color: var(--ink); padding: 8px 10px; border-radius: 2px; font: 600 .66rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.cell--a { grid-column: span 5; }
.cell--b { grid-column: span 5; }
.cell--c { grid-column: span 12; flex-direction: row; align-items: center; }
.cell--c > div:first-child { max-width: 60ch; }
.cell-icon { width: 44px; height: 44px; flex: none; }
@media (max-width: 1000px) {
  .cell--video { grid-column: span 12; grid-row: auto; min-height: 520px; }
  .cell--a, .cell--b { grid-column: span 6; }
  .cell--c { flex-direction: column; align-items: flex-start; }
}
@media (max-width: 640px) {
  .cell--a, .cell--b { grid-column: span 12; }
  .cell--video { min-height: 480px; }
}

/* ---------- video results ---------- */
.reels-wrap { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.4fr); gap: clamp(32px, 6vw, 100px); align-items: start; }
.reels-intro { position: sticky; top: 120px; }
.reels-intro h2 { margin: 20px 0 24px; }
.reels-intro .lede { margin-bottom: 36px; }
.reels { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(14px, 2vw, 28px); }
.reel { position: relative; }
.reel-media { position: relative; aspect-ratio: 9/16; border-radius: 8px; overflow: hidden; background: var(--ink-3); }
.reel-media video, .reel-media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.reel-media::after { content: ''; position: absolute; inset: 0; border-radius: 8px; box-shadow: inset 0 0 0 1px var(--line-inv); pointer-events: none; }
.reel-toggle {
  position: absolute; right: 12px; top: 12px; z-index: 2; width: 38px; height: 38px; border-radius: 50%;
  background: rgba(14,14,14,.6); backdrop-filter: blur(8px); color: var(--bg); display: grid; place-items: center;
  transition: background .3s, color .3s;
}
.reel-toggle:hover { background: var(--yellow); color: var(--ink); }
.reel-toggle svg { width: 14px; height: 14px; }
.reel-toggle .i-play { display: none; }
[data-reel].is-paused .reel-toggle .i-play { display: block; }
[data-reel].is-paused .reel-toggle .i-pause { display: none; }
.reel-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding-top: 16px; border-top: 1px solid var(--line-inv); margin-top: 16px; }
.reel-meta h3 { font-size: 1.15rem; }
.reel-meta span { font: 500 .68rem/1.3 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--cream-50); text-align: right; }
.reel-kpi { position: absolute; left: 12px; bottom: 12px; z-index: 2; }
@media (max-width: 900px) {
  .reels-wrap { grid-template-columns: 1fr; }
  .reels-intro { position: static; }
}

/* ---------- work (featured) ---------- */
.work-grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: clamp(28px, 3vw, 44px) clamp(14px, 2vw, 24px); }
.work-card { grid-column: span 6; display: block; }
.work-card--wide { grid-column: span 7; }
.work-card--narrow { grid-column: span 5; }
.work-card .frame { aspect-ratio: 4/3; border-radius: 6px; }
.work-card--narrow .frame { aspect-ratio: 1/1; }
.work-card--wide .frame { aspect-ratio: 7/5; }
.work-card .frame img { transition: transform 1.2s var(--ease), filter .8s var(--ease); }
.work-card:hover .frame img { transform: scale(1.045); }
.work-meta { display: flex; justify-content: space-between; align-items: center; gap: 14px; padding-top: 16px; }
.work-meta h3 { font-size: clamp(1.2rem, 1.8vw, 1.6rem); display: flex; align-items: baseline; gap: 12px; }
.work-meta h3 small { font: 500 .7rem/1 var(--mono); color: var(--text-faint); letter-spacing: .06em; }
.work-meta .tags { display: flex; gap: 6px; flex-wrap: wrap; justify-content: flex-end; }
@media (max-width: 760px) { .work-card, .work-card--wide, .work-card--narrow { grid-column: span 12; } .work-meta .tags .tag:nth-child(n+2) { display: none; } }

/* ---------- agencies ---------- */
.agency { background: var(--ink); color: var(--bg); border-radius: 10px; padding: clamp(32px, 6vw, 88px); display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(32px, 6vw, 90px); position: relative; overflow: hidden; }
.agency h2 { margin: 22px 0 26px; max-width: 14ch; }
.agency .lede { color: var(--cream-70); margin-bottom: 36px; }
.agency-list { position: relative; z-index: 1; }
.agency-list li { display: grid; grid-template-columns: 44px 1fr; gap: 12px; padding: 24px 0; border-top: 1px solid var(--line-inv); }
.agency-list li:last-child { border-bottom: 1px solid var(--line-inv); }
.agency-list b { display: block; font-size: 1.15rem; font-weight: 600; margin-bottom: 6px; }
.agency-list p { color: var(--cream-70); font-size: .98rem; }
.agency-list .n { font: 500 .74rem/1.6 var(--mono); color: var(--yellow); }
@media (max-width: 900px) { .agency { grid-template-columns: 1fr; } }

/* ---------- about ---------- */
.about { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(32px, 6vw, 110px); align-items: center; }
.about-photo { position: relative; }
.about-photo .frame { aspect-ratio: 4/5; border-radius: 6px; }
.about-photo .sticker {
  position: absolute; right: -18px; bottom: 28px; width: 128px; height: 128px; border-radius: 50%;
  background: var(--yellow); display: grid; place-items: center; text-align: center;
  font: 600 .66rem/1.25 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--ink);
  transform: rotate(-10deg); box-shadow: 0 20px 40px -20px rgba(14,14,14,.4);
}
.about-photo .sticker svg { position: absolute; inset: 0; width: 100%; height: 100%; animation: spin 18s linear infinite; }
.about-photo .sticker span { font-size: 1.8rem; line-height: 1; }
@keyframes spin { to { transform: rotate(360deg); } }
.about h2 { margin: 20px 0 26px; max-width: 15ch; }
.about .lede { margin-bottom: 18px; }
.about-facts { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); margin: 36px 0; }
.about-facts div { padding: 18px 16px 0 0; }
.about-facts dt { font: 500 .66rem/1.2 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--text-faint); margin-bottom: 8px; }
.about-facts dd { font-weight: 600; font-size: 1.02rem; }
@media (max-width: 860px) {
  .about { grid-template-columns: 1fr; }
  .about-photo { max-width: 420px; }
  .about-photo .sticker { right: 12px; }
}
@media (max-width: 480px) { .about-facts { grid-template-columns: 1fr 1fr; } }

/* ---------- FAQ ---------- */
.faq-grid { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.4fr); gap: clamp(32px, 6vw, 100px); }
.faq-grid h2 { margin-top: 20px; max-width: 12ch; }
.faq details { border-top: 1px solid var(--line); }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 24px; padding: 26px 0; cursor: pointer; font-size: clamp(1.1rem, 1.6vw, 1.35rem); font-weight: 500; letter-spacing: -.01em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary .pm { position: relative; flex: none; width: 34px; height: 34px; border-radius: 50%; border: 1px solid var(--line-strong); transition: background .35s, border-color .35s, transform .5s var(--ease); }
.faq summary .pm::before, .faq summary .pm::after { content: ''; position: absolute; left: 50%; top: 50%; width: 12px; height: 1.5px; background: var(--ink); transform: translate(-50%, -50%); }
.faq summary .pm::after { transform: translate(-50%, -50%) rotate(90deg); transition: transform .45s var(--ease); }
.faq details[open] summary .pm { background: var(--yellow); border-color: var(--yellow); }
.faq details[open] summary .pm::after { transform: translate(-50%, -50%) rotate(0deg); }
.faq summary:hover .pm { border-color: var(--ink); }
.faq .answer { padding: 0 60px 28px 0; color: var(--text-muted); max-width: 64ch; }
.faq details::details-content { block-size: 0; overflow: clip; transition: block-size .5s var(--ease), content-visibility .5s allow-discrete; }
.faq details[open]::details-content { block-size: auto; }
html { interpolate-size: allow-keywords; }
@media (max-width: 860px) { .faq-grid { grid-template-columns: 1fr; } }

/* ---------- CTA band (a sangre) ---------- */
.cta-band { background: var(--yellow); color: var(--ink); padding-block: clamp(90px, 12vw, 180px); overflow: hidden; }
.cta-band h2 { font-size: clamp(3rem, 10vw, 10rem); line-height: .9; max-width: 11ch; }
.cta-row { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-top: clamp(40px, 5vw, 64px); }
.cta-row .lede { color: var(--ink); max-width: 38ch; }
.cta-actions { display: flex; gap: 12px; flex-wrap: wrap; }
.cta-band .btn--ghost { border-color: rgba(14,14,14,.3); }
.cta-band .btn--ghost::before, .cta-band .btn:not(.btn--ghost)::before { background: var(--bg); }
.cta-band .btn:hover { border-color: var(--bg); }

/* ---------- footer ---------- */
.site-footer { background: var(--ink); color: var(--bg); padding: clamp(80px, 10vw, 130px) 0 28px; overflow: hidden; }
.footer-top { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1fr; gap: 40px; padding-bottom: clamp(60px, 8vw, 110px); }
.footer-cta h2 { font-size: clamp(2rem, 3.6vw, 3.2rem); margin-bottom: 28px; max-width: 12ch; }
.footer-col h4 { font: 500 .7rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--cream-50); margin-bottom: 20px; }
.footer-col a, .footer-col p { display: block; color: var(--cream-70); margin-bottom: 10px; font-size: .98rem; transition: color .3s; width: fit-content; }
.footer-col a:hover { color: var(--yellow); }
.footer-word { color: var(--bg); margin: 0 0 clamp(24px, 3vw, 44px); }
.footer-word .wordmark { width: 100%; height: auto; }
.footer-bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 14px; padding-top: 24px; border-top: 1px solid var(--line-inv); font: 500 .7rem/1.4 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--cream-50); }
.footer-bottom a:hover { color: var(--yellow); }
.footer-bottom nav { display: flex; gap: 20px; flex-wrap: wrap; }
@media (max-width: 900px) { .footer-top { grid-template-columns: 1fr 1fr; } .footer-cta { grid-column: 1 / -1; } }
@media (max-width: 480px) { .footer-top { grid-template-columns: 1fr; } }

/* ==========================================================================
   INNER PAGES
   ========================================================================== */
.page-hero { padding: clamp(140px, 18vw, 220px) 0 clamp(50px, 7vw, 100px); }
.page-hero h1 { margin: 24px 0 28px; max-width: 14ch; }
.page-hero .lede { max-width: 52ch; }
.page-hero-row { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; }

/* case index (results) */
.case-nav { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 40px; }
.case-nav a { transition: background .3s, border-color .3s, color .3s; }
.case-nav a:hover { background: var(--yellow); border-color: var(--yellow); color: var(--ink); }

.case { padding-block: clamp(70px, 9vw, 130px); border-top: 1px solid var(--line); }
.case-head { display: grid; grid-template-columns: 110px minmax(0, 1fr) minmax(0, 1fr); gap: 24px clamp(24px, 4vw, 64px); margin-bottom: clamp(36px, 5vw, 64px); align-items: start; }
.case-index { font: 500 .8rem/1.4 var(--mono); color: var(--text-faint); padding-top: .7em; }

.case-head .lede { margin-bottom: 20px; }
.case-tags { display: flex; gap: 6px; flex-wrap: wrap; }
@media (max-width: 900px) { .case-head { grid-template-columns: 1fr; } .case-index { padding: 0; } }

.gallery { display: grid; gap: clamp(10px, 1.4vw, 18px); }
.gallery + .gallery { margin-top: clamp(10px, 1.4vw, 18px); }
.gallery--2 { grid-template-columns: 1fr 1fr; }
.gallery--3 { grid-template-columns: repeat(3, 1fr); }
.gallery--4 { grid-template-columns: repeat(4, 1fr); }
.gallery--1 .frame { aspect-ratio: 16/9; }
.gallery .frame { aspect-ratio: 4/3; border-radius: 6px; }
.gallery .frame.tall { aspect-ratio: 4/5; }
.gallery .frame.poster { aspect-ratio: 2/3; }
@media (max-width: 800px) { .gallery--4, .gallery--3 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .gallery--2 { grid-template-columns: 1fr; } .gallery--1 .frame { aspect-ratio: 4/3; } }

.case--video { background: var(--ink); color: var(--bg); border-top: 0; }
.case--video .case-index { color: var(--cream-50); }
.video-case { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)) minmax(0, 1.2fr); gap: clamp(14px, 2vw, 28px); align-items: start; }
.kpis { display: grid; gap: 0; border-top: 1px solid var(--line-inv); }
.kpi { padding: 26px 0; border-bottom: 1px solid var(--line-inv); }
.kpi strong { display: block; font-size: clamp(2.8rem, 5.4vw, 5rem); font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); line-height: .92; color: var(--yellow); font-variant-numeric: tabular-nums; }
.kpi span { display: block; margin-top: 10px; font: 500 .72rem/1.4 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--cream-70); }
.kpis p { padding-top: 26px; color: var(--cream-70); }
@media (max-width: 900px) { .video-case { grid-template-columns: 1fr 1fr; } .kpis { grid-column: 1 / -1; } }

/* ---------- contact ---------- */
.contact { padding-bottom: var(--section); }
.contact-grid { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 100px); align-items: start; }

.mode-switch { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-bottom: 40px; border: 0; }
.mode-switch legend { font: 500 .72rem/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--text-faint); margin-bottom: 14px; }
.mode-opt { position: relative; }
.mode-opt input { position: absolute; opacity: 0; inset: 0; }
.mode-opt label {
  display: flex; flex-direction: column; gap: 10px; height: 100%;
  padding: 24px; border: 1px solid var(--line-strong); border-radius: 6px; cursor: pointer;
  transition: background .4s var(--ease), border-color .4s, color .4s;
}
.mode-opt label b { font-size: clamp(1.1rem, 1.6vw, 1.4rem); font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); }
.mode-opt label span { font-size: .92rem; color: var(--text-muted); }
.mode-opt label .k { font: 500 .66rem/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--text-faint); display: flex; justify-content: space-between; }
.mode-opt label .k::after { content: ''; width: 14px; height: 14px; border-radius: 50%; border: 1px solid var(--line-strong); transition: background .3s, border-color .3s, box-shadow .3s; }
.mode-opt input:checked + label { background: var(--ink); border-color: var(--ink); color: var(--bg); }
.mode-opt input:checked + label span { color: var(--cream-70); }
.mode-opt input:checked + label .k { color: var(--cream-50); }
.mode-opt input:checked + label .k::after { background: var(--yellow); border-color: var(--yellow); box-shadow: 0 0 0 3px rgba(255,254,85,.25); }
.mode-opt input:focus-visible + label { outline: 2px solid var(--ink); outline-offset: 3px; }
@media (max-width: 520px) { .mode-switch { grid-template-columns: 1fr; } }

.form { display: grid; grid-template-columns: 1fr 1fr; gap: 26px 20px; }
.field { display: flex; flex-direction: column; gap: 10px; }
.field--full { grid-column: 1 / -1; }
.field label, .field .label { font: 500 .7rem/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--text-faint); }
.field input, .field select, .field textarea {
  width: 100%; background: transparent; border: 0; border-bottom: 1px solid var(--line-strong); border-radius: 0;
  padding: 12px 0 14px; font-size: 1.1rem; transition: border-color .3s;
  -webkit-appearance: none; appearance: none;
}
.field select { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' fill='none' stroke='%230E0E0E' stroke-width='1.5'%3E%3Cpath d='M1 1l5 5 5-5'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 4px center; padding-right: 28px; }
.field textarea { resize: vertical; min-height: 130px; line-height: 1.5; }
.field input::placeholder, .field textarea::placeholder { color: #a5a59e; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--ink); box-shadow: 0 1px 0 0 var(--ink); }
.field input:user-invalid, .field textarea:user-invalid { border-color: #c2361f; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips input { position: absolute; opacity: 0; pointer-events: none; }
.chips label { font: 500 .72rem/1 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--text-muted); padding: 11px 14px; border: 1px solid var(--line-strong); border-radius: 100px; cursor: pointer; transition: background .3s, color .3s, border-color .3s; }
.chips label:hover { border-color: var(--ink); }
.chips input:checked + label { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.chips input:focus-visible + label { outline: 2px solid var(--ink); outline-offset: 2px; }
.consent { grid-column: 1 / -1; display: flex; gap: 12px; align-items: flex-start; font-size: .9rem; color: var(--text-muted); }
.consent input { width: 18px; height: 18px; margin-top: 2px; accent-color: var(--ink); flex: none; }
.consent a { text-decoration: underline; text-underline-offset: 3px; }
.form-actions { grid-column: 1 / -1; display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.form-note { font: 500 .74rem/1.5 var(--mono); letter-spacing: .04em; color: var(--text-muted); }
.form-note.is-error { color: #c2361f; }
.hp { position: absolute !important; left: -9999px !important; width: 1px; height: 1px; overflow: hidden; }
[data-mode-only] { transition: opacity .4s var(--ease); }
[hidden] { display: none !important; }
@media (max-width: 620px) { .form { grid-template-columns: 1fr; } }

.form-success { grid-column: 1 / -1; padding: clamp(28px, 4vw, 48px); background: var(--yellow); border-radius: 6px; }
.form-success h3 { font-size: clamp(1.6rem, 3vw, 2.4rem); margin-bottom: 12px; }

.contact-aside { position: sticky; top: 110px; background: var(--ink); color: var(--bg); border-radius: 8px; padding: clamp(28px, 3vw, 40px); display: grid; gap: 30px; }
.contact-aside h4 { font: 500 .68rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--cream-50); margin-bottom: 12px; }
.contact-aside .big { font-size: clamp(1.1rem, 1.7vw, 1.4rem); font-weight: 500; letter-spacing: -.01em; word-break: break-word; }
.contact-aside a.big:hover { color: var(--yellow); }
.contact-aside p { color: var(--cream-70); font-size: .95rem; }
.contact-aside .socials { display: flex; flex-wrap: wrap; gap: 8px; }
.contact-aside .socials a { font: 500 .7rem/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; padding: 10px 12px; border: 1px solid var(--line-inv); border-radius: 2px; transition: background .3s, color .3s, border-color .3s; }
.contact-aside .socials a:hover { background: var(--yellow); color: var(--ink); border-color: var(--yellow); }
.contact-aside .clock { font-variant-numeric: tabular-nums; }
@media (max-width: 900px) { .contact-grid { grid-template-columns: 1fr; } .contact-aside { position: static; } }

/* ---------- legal ---------- */
.legal { padding-bottom: var(--section); }
.legal .container { max-width: 900px; }
.legal h2 { font-size: clamp(1.4rem, 2.2vw, 1.8rem); margin: 48px 0 14px; }
.legal p, .legal li { color: var(--text-muted); margin-bottom: 12px; }
.legal ul { padding-left: 20px; list-style: disc; }
.legal .todo { background: var(--yellow-soft); padding: 0 4px; }

/* ---------- 404 ---------- */
.nf { min-height: 100svh; display: grid; place-items: center; text-align: center; padding: 120px var(--gutter); }
.nf h1 { font-size: clamp(6rem, 26vw, 22rem); line-height: .8; }
.nf p { margin: 28px auto 36px; max-width: 40ch; color: var(--text-muted); }

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; scroll-behavior: auto !important; }
  .js [data-reveal], .js [data-reveal="clip"], .js [data-reveal="scale"] { opacity: 1; transform: none; clip-path: none; }
  .split .w > span { transform: none; }
  .grain { display: none; }
}

/* ==========================================================================
   MÉTODO
   ========================================================================== */
.m-hero { min-height: 100svh; display: flex; flex-direction: column; justify-content: space-between; padding: clamp(130px, 14vw, 180px) 0 clamp(40px, 5vw, 70px); }
.m-hero h1 { font-size: clamp(2.6rem, 7vw, 7.4rem); max-width: 16ch; margin-top: 28px; }
.m-hero-bottom { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; flex-wrap: wrap; margin-top: 60px; }
.scroll-cue { display: inline-flex; align-items: center; gap: 12px; font: 500 .74rem/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; }
.scroll-cue span { display: inline-block; animation: bob 2s ease-in-out infinite; }
@keyframes bob { 50% { transform: translateY(6px); } }

.symptom p { font-size: clamp(1.7rem, 3.8vw, 3.4rem); line-height: 1.15; font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); color: var(--text-faint); max-width: 24ch; }
.symptom p strong { color: var(--ink); font-weight: inherit; }
.symptom .line { display: block; margin-bottom: .25em; }

.reveal-grid { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, .8fr); gap: clamp(32px, 6vw, 100px); align-items: center; }
.reveal-lines .row { font-size: clamp(1.7rem, 4vw, 3.6rem); font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); line-height: 1.1; padding: 16px 0; border-top: 1px solid var(--line-inv); }
.reveal-lines .row:last-child { border-bottom: 1px solid var(--line-inv); color: var(--yellow); }
.reveal-lines .row s { text-decoration-thickness: 2px; text-decoration-color: var(--yellow); color: var(--cream-50); }
.portrait .frame { aspect-ratio: 3/4; border-radius: 6px; }
.portrait figcaption { margin-top: 14px; font: 500 .7rem/1.4 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--cream-50); }
@media (max-width: 860px) { .reveal-grid { grid-template-columns: 1fr; } .portrait { max-width: 320px; } }

.phases { border-top: 1px solid var(--line); }
.phase { border-bottom: 1px solid var(--line); }
.phase summary { list-style: none; display: grid; grid-template-columns: 70px minmax(0, 1fr) minmax(0, 1fr) 40px; align-items: center; gap: 20px; padding: clamp(22px, 3vw, 36px) 0; cursor: pointer; transition: padding .5s var(--ease); }
.phase summary::-webkit-details-marker { display: none; }
.phase summary:hover { padding-left: 14px; }
.phase .p-num { font: 500 .8rem/1 var(--mono); color: var(--text-faint); }
.phase .p-name { font-size: clamp(1.6rem, 3.6vw, 3.2rem); font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); line-height: 1; }
.phase .p-short { font: 500 .74rem/1.4 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--text-faint); }
.phase .pm { position: relative; width: 38px; height: 38px; border-radius: 50%; border: 1px solid var(--line-strong); transition: background .35s, border-color .35s; }
.phase .pm::before, .phase .pm::after { content: ''; position: absolute; left: 50%; top: 50%; width: 12px; height: 1.5px; background: var(--ink); transform: translate(-50%, -50%); }
.phase .pm::after { transform: translate(-50%, -50%) rotate(90deg); transition: transform .45s var(--ease); }
.phase[open] .pm { background: var(--yellow); border-color: var(--yellow); }
.phase[open] .pm::after { transform: translate(-50%, -50%) rotate(0); }
.phase .p-body { padding: 0 0 clamp(26px, 3vw, 40px) 90px; font-size: clamp(1.05rem, 1.4vw, 1.25rem); color: var(--text-muted); max-width: 60ch; }
.phase::details-content { block-size: 0; overflow: clip; transition: block-size .5s var(--ease), content-visibility .5s allow-discrete; }
.phase[open]::details-content { block-size: auto; }
@media (max-width: 760px) {
  .phase summary { grid-template-columns: 44px 1fr 38px; }
  .phase .p-short { display: none; }
  .phase .p-body { padding-left: 64px; }
}

.proof-case { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 90px); align-items: start; }
.proof-case .frame { aspect-ratio: 4/5; border-radius: 6px; }

/* Carrusel (caso real) */
.slider { position: relative; aspect-ratio: 4/5; border-radius: 6px; overflow: hidden; background: var(--surface-2); }
.slider-track { display: flex; height: 100%; overflow-x: auto; scroll-snap-type: x mandatory; scroll-behavior: smooth; scrollbar-width: none; }
.slider-track::-webkit-scrollbar { display: none; }
.slider-track:focus-visible { outline: 2px solid var(--ink); outline-offset: -2px; }
.slide { flex: 0 0 100%; height: 100%; scroll-snap-align: start; }
.slide img { width: 100%; height: 100%; object-fit: cover; }
.slider-btn {
  position: absolute; top: 50%; z-index: 2; width: 52px; height: 52px; margin-top: -26px; border-radius: 50%;
  display: grid; place-items: center; background: var(--bg); color: var(--ink);
  box-shadow: 0 10px 30px -12px rgba(14,14,14,.45);
  transition: background .3s, transform .45s var(--ease);
}
.slider-btn svg { width: 18px; height: 18px; }
.slider-btn:hover, .slider-btn:focus-visible { background: var(--yellow); }
.slider-btn--prev { left: 16px; }
.slider-btn--next { right: 16px; }
.slider-btn--prev:hover { transform: translateX(-3px); }
.slider-btn--next:hover { transform: translateX(3px); }
.slider-count { position: absolute; left: 16px; bottom: 16px; z-index: 2; padding: 8px 10px; border-radius: 2px; background: rgba(14,14,14,.72); backdrop-filter: blur(8px); color: var(--bg); font: 500 .7rem/1 var(--mono); letter-spacing: .1em; }
.slider-count b { color: var(--yellow); font-weight: 600; }
.case-row { border-top: 1px solid var(--line); padding: 24px 0; }
.case-row:last-of-type { border-bottom: 1px solid var(--line); }
.case-label { font: 500 .7rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--text-faint); margin-bottom: 10px; }
.case-text { font-size: clamp(1.05rem, 1.5vw, 1.3rem); line-height: 1.45; }
.case-note { margin-top: 24px; font-size: .92rem; font-style: italic; color: var(--text-faint); max-width: 48ch; }
@media (max-width: 860px) { .proof-case { grid-template-columns: 1fr; } }

.tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.tier { position: relative; isolation: isolate; overflow: hidden; border: 1px solid var(--line); border-radius: 6px; padding: clamp(28px, 3vw, 44px); min-height: 320px; display: flex; flex-direction: column; justify-content: space-between; gap: 40px; transition: border-color .5s; }
.tier::before { content: ''; position: absolute; inset: 0; z-index: -1; background: var(--yellow); transform: translateY(101%); transition: transform .7s var(--ease); }
.tier:hover::before { transform: none; }
.tier:hover { border-color: var(--yellow); }
.tier .n { font: 500 .78rem/1 var(--mono); color: var(--text-faint); }
.tier h3 { font-size: clamp(1.8rem, 3vw, 2.8rem); text-transform: uppercase; margin-bottom: 14px; }
.tier p { color: var(--text-muted); }
.tier--dark { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.tier--dark p { color: var(--cream-70); }
.tier--dark:hover { color: var(--ink); }
.tier--dark:hover p { color: var(--text-muted); }
@media (max-width: 900px) { .tiers { grid-template-columns: 1fr; } .tier { min-height: 0; } }

.why p { font-size: clamp(1.5rem, 3vw, 2.6rem); line-height: 1.2; font-weight: var(--title-weight); font-stretch: var(--title-stretch); letter-spacing: var(--title-tracking); max-width: 30ch; }
.why p .muted { color: var(--text-faint); }
@media (max-width: 560px) {
  .reel-meta { flex-direction: column; gap: 6px; }
  .reel-meta span { text-align: left; }
  .reel-meta span br { display: none; }
  .reel-kpi { display: none; }
}
.gallery .frame--video { aspect-ratio: 28 / 15; }

/* ==========================================================================
   MÓVIL — ajustes finos (≤ 640px)
   ========================================================================== */
/* Formularios: los campos nunca pueden ser más anchos que su columna */
.form > *, .form fieldset, .mode-switch, .field { min-width: 0; }
.form fieldset { margin: 0; padding: 0; border: 0; }
.field input, .field select, .field textarea { max-width: 100%; min-width: 0; }
.site-header .logo { padding: 12px 0; margin: -12px 0; }

@media (max-width: 640px) {
  body { font-size: 16px; }
  :root { --section: 88px; }

  /* Tipografía mínima legible en etiquetas mono */
  .eyebrow, .hero-services { font-size: .72rem; letter-spacing: .12em; }
  .tag { font-size: .72rem; padding: 8px 10px; }
  .chip, .cell-badge, .slider-count { font-size: .7rem; }
  .stat-label, .kpi span, .reel-meta span, .case-index,
  .field label, .field .label, .mode-switch legend, .footer-col h4,
  .footer-bottom, .contact-aside h4, .about-facts dt { font-size: .74rem; }
  .form-note { font-size: .8rem; }

  /* Zonas táctiles de al menos 44px */
  .footer-col a { padding: 10px 0; margin-bottom: 0; }
  .footer-bottom a { display: inline-block; padding: 10px 0; }
  .case-nav a { padding: 12px 12px; }
  .link-u { padding-top: 12px; padding-bottom: 12px; }
  .scroll-cue { padding: 14px 0; }
  .consent a { display: inline-block; padding: 6px 0; }
  .contact-aside a.big { display: inline-block; padding: 8px 0; }
  .legal a { display: inline-block; padding: 8px 0; }

  /* Titulares: que nunca se salgan ni partan feo */
  h1, h2, h3 { overflow-wrap: break-word; hyphens: manual; }
  .hero h1 { font-size: clamp(2.3rem, 10.4vw, 3.4rem); }
  .m-hero h1 { font-size: clamp(2.3rem, 10.4vw, 3.4rem); }
  .page-hero h1 { font-size: clamp(2.3rem, 11vw, 3.4rem); }
  h2 { font-size: clamp(1.9rem, 8.4vw, 2.6rem); }
  .cta-band h2 { font-size: clamp(2.5rem, 12vw, 3.6rem); }

  /* Hero */
  .hero { padding-top: 112px; }
  .hero-bottom { padding-top: 36px; gap: 26px; }
  .media-band .frame { aspect-ratio: 4 / 3; }

  /* Cifras */
  .stat-num { font-size: clamp(3.2rem, 17vw, 4.6rem); }

  /* Bento */
  .cell { padding: 24px; }
  .cell--video { min-height: 440px; }

  /* Reels: dos columnas estrechas → más aire */
  .reels { gap: 12px; }

  /* Agencias */
  .agency { padding: 32px 22px; border-radius: 8px; }
  .agency-list li { grid-template-columns: 34px 1fr; }

  /* Sobre mí */
  .about-photo .sticker { width: 104px; height: 104px; right: 8px; bottom: 16px; }

  /* FAQ */
  .faq summary { padding: 22px 0; gap: 16px; }
  .faq .answer { padding-right: 0; }

  /* CTA */
  .cta-actions { width: 100%; }
  .cta-actions .btn, .agency .btn, .reels-intro .btn { width: 100%; justify-content: space-between; }

  /* Casos (Resultados) */
  .case-head { gap: 14px; margin-bottom: 28px; }
  .case-head h2 { font-size: clamp(2rem, 10vw, 2.8rem); }
  .video-case { grid-template-columns: 1fr 1fr; gap: 12px; }

  /* Método */
  .phase .p-body { padding-left: 0; }
  .tier { padding: 26px 22px; }
  .slider-btn { width: 44px; height: 44px; margin-top: -22px; }
  .slider-btn--prev { left: 10px; }
  .slider-btn--next { right: 10px; }

  /* Contacto */
  .mode-opt label { padding: 18px; }
  .contact-aside { padding: 24px 20px; }

  /* Pie */
  .footer-top { gap: 28px; }
  .footer-word { margin-bottom: 20px; }
}

/* Móviles muy estrechos (≤ 360px) */
@media (max-width: 360px) {
  :root { --gutter: 16px; }
  .reels, .video-case { grid-template-columns: 1fr; }
  .reel-media { max-width: 300px; margin: 0 auto; }
}

/* Checkboxes ocultos de los chips: sin tamaño propio (no deben ensanchar la página) */
.chips { position: relative; }
.field .chips input { position: absolute; width: 1px !important; height: 1px; padding: 0; border: 0; opacity: 0; overflow: hidden; clip: rect(0 0 0 0); }
.mode-opt input { width: 100%; height: 100%; margin: 0; }

@media (max-width: 640px) {
  .mode-opt label .k { font-size: .72rem; }
  .reel-toggle { width: 44px; height: 44px; }
  .footer-bottom a { padding: 13px 0; }
  .case-nav a { padding: 15px 12px; }
  .link-u { padding-top: 15px; padding-bottom: 15px; }
  .contact-aside .socials a { padding: 15px 14px; }
  .consent a { padding: 11px 0; }
  .chips label { padding: 14px 16px; }
}
@media (max-width: 920px) { .nav .nav-mobile-cta { padding: 14px 0; } }
@media (max-width: 640px) {
  .hero-actions .btn small { font-size: .7rem; }
  .btn--sm { padding: 16px 18px; }
  .scroll-cue { padding: 16px 0; }
}
@media (max-width: 640px) {
  .cell--video .cell-media video, .cell--video .cell-media img { opacity: .32; }
  .cell--video:hover .cell-media video { opacity: .4; }
  .cell--video .cell-media::after { background: linear-gradient(180deg, rgba(14,14,14,.35) 0%, rgba(14,14,14,.55) 45%, rgba(14,14,14,.95) 100%); }
}

/* Servicios: cuatro tarjetas iguales + "Dirección continua" a lo ancho */
.bento { grid-auto-rows: auto; }
.bento .cell { grid-column: span 3; min-height: 340px; }
.bento .cell--c { grid-column: span 12; min-height: 0; }
@media (max-width: 1100px) { .bento .cell { grid-column: span 6; } .bento .cell--c { grid-column: span 12; } }
@media (max-width: 640px)  { .bento .cell { grid-column: span 12; min-height: 0; } }

/* Trabajos: cuadrícula perfecta 2 × 2 */
.work-grid .work-card { grid-column: span 6; }
.work-grid .work-card .frame { aspect-ratio: 4 / 3; }
@media (max-width: 760px) { .work-grid .work-card { grid-column: span 12; } }